Tuesday, September 11, 2007

'007 Keynote Speaker :: Penelope Burk

Penelope Burk, author, trainer and President of Cygnus Applied Research, Inc., has over 30 years experience in not for profit management, fundraising, marketing and research. She has held management positions in both fundraising and communication in arts, social service, and sport/recreation charities and is today one of the most sought-after trainers in the sector. A native of Montreal, Canada, her in-depth and varied career established her as a senior professional fundraiser, advocating innovative approaches to fundraising and marketing.

A highly sought-after presenter and researcher, Penelope has written two books and more than fifty seminars, training programs, articles, and plays especially for not for profit organizations. Her presentations are widely acclaimed as unique, engaging and among the most effective training programs in the sector today.

Penelope’s leading edge research in donor communication resulted in the publication of Donor-Centered Fundraising in 2003. The book is the only statistically based research ever published on the effect of meaningful communication on donor retention and gift value.

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